A score of 1-10 is just a number while it will help you to judge your performance, which will help you to improve yourself. Similarly, a Facebook relevance score is also a number. However, if you have a better relevance score on your Facebook ads, then you can get better engagement. And it will also help you to reduce your expenditure on Facebook ads. You might be thinking that what is a good relevance score or how you could be able to improve your relevance score on Facebook?
On the score of 1-10, 10 is the highest rating, and 1 is the lowest. It would gauge the relevance of your content to your target audience. While you can also boost relevance score on your Facebook ads.
Here you will find out the 3 best ways applying which you can improve your Facebook relevance score.
Be Specific About Your Targeting Audience
Before you post your ads on Facebook, you need to be clear about who can see your ads and who can’t. There are various filters on Facebook which have different features while using then you can categories the group of people you want to target. You can target the audience based on age, gender, occupation and other factors. While your content shouldn’t be abusive to your audience and get more positive feedback from the audience for Facebook.
Test Your Ads
Another way to improve the relevance score on Facebook ads is A|B testing. In this method, you can post two different ads to a similar audience. That way you can compare the performance of both ads and try to enhance your advertising strategies to improve Facebook ad relevance score.
Make Use of High-Quality Images and Videos
The simplest reason which shows, why you are not getting enough engagement on your ads is because of the quality of the ad images and videos. To attract more views on your Facebook ads, you need to post high-quality content. As you would grow your audience, your positive feedback will also rise and it would help you to improve your Facebook ad relevance score.
These are the few tips which you can apply in your Facebook marketing strategies to gain more from Facebook adverts. While you can also add 20% of texts on your ads which might help you to gain more audience on your Facebook ads.