It’s true that most of the marketers are utilizing Facebook marketing approach to enhance their brand name. If you are a marketer and not on Facebook yet, its high time that you invest in Facebook advertising. Or else, your business would be at a huge loss!
Now, if you are already in Facebook advertising and are unable to achieve the desired conversion, carefully analyze your ad copy. There might be some scope of improvement in your ad strategy.
Ads are posted on Facebook in millions… Do you really want to make your ads stand out among others on Facebook? In this blog, I’ve listed out some of the innovative tactics of creating a killer Facebook ad by sticking with your existing financial plan.
Take advantage of the AIDA model
AIDA refers to Attention, Interest, Desire & Action. It is one of the cardinal principles of the newfangled merchandising tactic. With the aim of doing something fantastic in Fb advertising, you need to draw attention of your audience. Once your ads have got recognized by your audience, you need to keep them by providing them with interesting content every time. After this, your next aim is to develop a strong desire among your audience for the products offered by you. Provide limited time offers to the users that compel them to navigate to your website and make the purchase.
Some of the marketers write Facebook ad copy with an only motive of merchandising their goods and services. I’d recommend you to focus on forming an established relationship with your audience. Keep acknowledging their comments personally and reach out to them via Facebook Messenger. Offer quality services to your customers and win their confidence first, and then think of generating revenue.
Provide your audience with a value scheme that specifies why they should readily click on your ad. Highlight the benefits they would acquire by visiting your website. After getting your ads created, you need to spend time and analyze. Think, why would anyone click on your ad? What are their needs and expectations? What makes your ad, extraordinary? If your brand is a renowned one, delineate the number of happy customers of your brand. This creates a great impression on the audience and people will eventually navigate to your website.
Employ strong CTA
Your ad has quality content and alluring images, but if there is no clear CTA, it’s not going to succeed. No one spends their precious time in contemplating a site. Guide users how to navigate in your site, what actions to take and likewise.
Hope these points would help achieve your marketing objective. Do consider these tips and optimize your ad with the Facebook ads manager to get the best outcome.