As we all know that social media has become a part and parcel of everybody’s lives these days. People spend a considerable amount of time over Instagram, Facebook, Twitter, and many other social networking sites constantly nowadays. Both common people, as well as businessmen, want to achieve a good online presence over different social media platforms in today’s time.
Back in the days, there was not so much chaos presents over social media platforms, but now the time gets changed enormously. There is a brutal competition going on nowadays on different social media platforms. Handling multiple accounts many times become daunting and irritable. Thanks to the number of social media automation tools available these days on the web which can assist us to automate social media in a completely brilliant manner.
Why people hesitate before using social automation tools?
Some of the start-up entrepreneurs and businessmen worry a lot before making use of automation tools for their social media activities. Because they thought that all this might be perceived as something inauthentic and wrong. But this is not completely true. If these tools get used with some level of human touch, then cannot be seemed like fake or bot-like.
What are the advantages of social media automation tools?
Automation tools could bring an abundant number of benefits on the table of social media account handlers. Some of them are as follows-
Saves a lot of time
This is one of the biggest advantages that automation software can provide to users of multiple social media accounts. As we know, social media interaction is going much beyond just conversing with your buddies these days. For great transparent online presence, you have to acknowledge the posts of your contemporaries too by liking, commenting, and sharing their posts. It has become a matter of giving and takes. All this consumes a lot of time. Moreover, automation tools can perform all these tasks in much lesser time as that of human beings.
Drives abundant traffic to your business page
It’s a fact that the more traffic generates at your business site, the more your brands and services get used or purchased by people. That’s why online engagement of high-level is must these days for getting on top of the heap. Automation tools, auto-schedule your posts in advance that makes people come across your business contact on a regular basis. And this way more and more people start to take an interest in your business and therefore end-up landing on your business’ main website that increases its Google ranking.
These are some of the main aspects of social media automation tools which one should know to boost-up their business marketing strategies.
2018 proved to be a game changer in regards to the Instagram marketing industry. Instagram shopping post had got great fame and acknowledgment from people of different part of the globe. shopping posts have made it really easy for businesses and customers both to directly shop and tag different products.
Customers can easily see each and every trivial information about the product with the help of these posts. You can also put this thing into words like these posts have allowed people to shop even by staying on Instagram. Great!!!
Why Instagram shopping posts?
You have to admit it that Instagram has changed immensely from the past couple of years. Isn’t it? It’s now no more just get seen as a photo-sharing platform. It has become much more than it. Instagram has become the first choice for businesses to market their products. That’s why Instagram shopping posts launch doesn’t get seen as like one of the most impossible things happened on the face of the earth. Instagram shopping posts are called as one of the best social media strategies.
How to get started with the Instagram shopping posts?
Creating Instagram shopping posts is really simple, but it involves a number of few steps which are as follows-
Conversion of your Insta account into a business account
If you are an owner of a business or an influencer over social media then upgradation of your Instagram account into a business account is obligatory. Because then you will become able to add shopping tags to your product images and will be able to create and promote high-quality ads as well as get to know about Instagram inside stories, and much more.
Creation of product catalog on Facebook
The next thing you have to do in this process is the creation of a product catalog on Facebook. The most important thing you have to look after for this is the use of the Shopping Facebook page template. Because by using that, you can easily access Facebook various shopping attributes. Then you have to add product and upload its images with price and descriptive link about it.
Addition of shopping tags on Instagram
After receiving the Instagram approval notification in regard to your Instagram business account, you have to add shopping stories and tags in your stories and posts.
For this, you have to just open the Instagram application and go through the settings to shopping option and select the catalog you had created on Facebook and finally press done. So, you can start tagging posts and products from your catalog.
These are some of the crucial information one should know if want to create shopping posts for their business on Instagram. I hope after reading this article, you would able to understand each and every aspect of the Instagram shopping posts.
Now we are in 2019, therefore, it becomes crucial for the businesses to have an active social media identity in order to persist in such a tough competition of established brands.
As a fact, social media marketing can’t be accomplished without Instagram marketing strategies. With time, this platform has turned into a great marketing place and ultimately the priority of popular brands, consumers as well as advertisers. So, if you do not still don’t have an Instagram business profile, you won’t enjoy the perk of effective advertising, but your competitors definitely would.
Switching to Instagram account is the first step towards success, but What comes next? Having an Instagram business account is not sufficient to let your business taste success and drive more sales. Your intention of making money and brand building will be completed only when you make an effort in the right direction. This guide will coach you in the right direction in addition to making you aware of various marketing strategies.
Bring more followers to your profile
Expanding your follower base is the first step in building a successful Instagram account. The more followers you have, the more views your posts will get. In case, you have insufficient followers, it is going to be quite difficult for you to generate more leads which result in diminished sales and profit margin. For a newbie who just created an Instagram account, it might be terrifying to start with zero as followers, but when a company is well established, they have the ease of getting their existing customers transformed into Instagram followers.
Focus on page Improvement
You probably have heard that “First Impression becomes your last impression”. It is absolutely a truth we consider in the day to day life and so applies in the context of Instagram business pages. It should be appealing and attractive to the visitors otherwise they lack interest in reading the information mentioned or visiting again. What is the first thing appearing before a user when he clicks on your profile? It’s your Instagram bio, profile picture and description you added there. All the things must be identical and should not arise any question in the reader’s mind.
The above information aims at giving just an idea about Instagram marketing strategies. Still, there are several strategies out there which a user need to consider before getting started with Instagram advertising that we will hopefully cover in the next article.
LinkedIn is one of the best social media platforms for professionals founded on December 28 in the year 2002 and launched on 5 May in the year 2003. It is the best social media platform for professional networking in which job seekers generally upload their CVS. According to a study done in the year 2018, LinkedIn consists of about 590 million registered users in almost across 200 countries of the world. Among all the users about 250 million users are monthly active users.
If you are a job seeker then being active on LinkedIn is a must for you to reach out your dream job and even if you are a manager executive of any big company and looking to hire some great employees for your company then also LinkedIn is extremely fruitful for you. Every millennial these days remain active on Facebook, Instagram, Twitter, and many popular social media platform. But most of them forget about the importance which LinkedIn could bring to their table professionally.
As we know LinkedIn is basically a Business-To-Business platform in which business organization reaches out to their potential clients and customers in no time with complete effectiveness. It helps organizations to make contacts with various other growing business companies. That could change their market position in a biggish way.
Hire deserving employees:
A business cannot reach the peak of success until it does not have a good army of employees. It is very important for every organization to have potential employees that could serve the company excellently. As we know LinkedIn is a professional kind of social media platform where people from all across the world look out for their dream jobs. You can easily hire hard working and dedicated employees for your business from this platform.
Target more clients:
Businesses present over LinkedIn can reach out to their potential clients more easily as compared to others. Because LinkedIn gets used by businesses more often due to B2B attributes. This thing attracts businesses to keep active on it. For getting more clients with the help of LinkedIn, you have to create the best business page on LinkedIn. So that more and more people attracted to your business profile.
You can also automate LinkedIn messages in order to cut-off your efforts. Because handling each and everything manually on LinkedIn might make you feel burdened and annoyed.
These are some of the top reasons why your business should be on LinkedIn. I hope by reading out these points, you understand the importance of LinkedIn for your business.
Apparently the usage of social media has expanded to an extensive proportions and is undoubtedly breaking all the other records. And in return, the strategies of social media marketing have become more subtlety, because those rising social platforms tend to attract more number of marketers with a lot of new and exciting marketing potentialities. But above all that Facebook has been always a complete necessity in every type of digital marketing strategy, and so here we are going to discuss some of the best reasons for which one must use Facebook for promoting their business online.
The best audience targeting platform
Well, Facebook is said to be one of the most popular social networking sites among all! Which means that Facebook is a marketing platform where you can easily get a large number of audience. Whether you want to promote your brand or business online Facebook can help you to get a huge audience, which can be then converted into your potential customers.
It is adaptable
Each and every person is aware about the fact that how much necessary LinkedIn is for every business to business marketing, or how Instagram, Tumblr, and Pinterest can help you with certain visible brands in the different industries. But being different from other platforms where marketing can really make a great impact on, if you are in a particular slot, Facebook is always there for each and every one.
You can even use Facebook for any type of stores or local businesses, create a defined fan following page for yourself if you are a sole proprietor or an influencer, then you can share your desired content, create a media file page, or increase the awareness of your brand and growth by running different ads and helping users to reach your particular website.
Facebook is just the king of endemic analytics. You can become pretty much sure that you can handle each and everything without any extra social media analysis tools when it really comes to Facebook. And whether paid or free, Facebook Insights, are nothing but short of impressive part of advertising which tells you about your performance..
You can even get a quick outlook of important data such as post reach, page likes and engagement as well in a monthly, weekly or periodically view. It breaks down data in all of these specifications and helps you determine your best-operating ads and posts with ease.
A variety of advertisement options
Well, almost 95% of advertisers on social media take help of Facebook ads. Just because of its unique audience targeting efficiency, you can connect with the most appropriate people to show your content in a bunch of formats available. And there are many tools also available like the Facebook Ad Intelligence tools which can surely help you to create the best ads on Facebook.
Facebook is definitely a crowded market place, so try to make your best efforts to make the best ads. And hope the above stated reasons can help you to know the importance of advertising on Facebook.
Who doesn’t want massive following on Instagram? By followers, here we mean organic instead of fake followers that one can buy from dusky websites.
If you want to boost up your Instagram followers, get more likes and followers then all these strategies (we will discuss later) will prove helpful to you in 2019 and beyond!
Try posting at least once a day
Recent research recommends that posting must be done once or twice a day as it will let you grab more likes, comments, and followers too. Quality matters with quantity, that means the content must be evaluated twice before posting. If you would check profiles loaded with likes and comments, they are imperceptibly different to catch the eye of visitors and convince them becoming your follower.
Run contest on Instagram
Among various hacks to get followers on Instagram, Instagram contests are known to be the most appropriate and proven ways of increasing followers in less time. It’s obvious to your followers tagging their friends in order to let them about such a contest scheme. Studies examine that accounts who run Instagram contest have experienced rapid growth in the followers than those who don’t. There must be some terms and condition for the people being a part of that contest like compulsion of liking and following for entrants.
Enclose Instagram posts over your website
When you enclose Instagram posts over your website, it lets on users to see your posts and engage on the page itself. There must be granted ease of clicking on the Instagram logo so that they can directly jump to the section where they will find appealing content thus ultimately become your potential follower. Make sure to set your Instagram account into “Public” mode instead of “private” otherwise none of the strategies is going to work.
Respond to other’s posts
You are probably getting most of your targeted audience in the form of your competitive brand’s followers. Instead of willing anywhere, like or comments on the posts related to the similar niche of business. In this way, their following will ultimately visit your profile and check out the details and many of them become your followers as well.
These are just quick steps when planning to get more Instagram followers. Apart from them, there remain several strategies such as adding relevant hashtags, leaving a comment, tagging people into your posts and so on. Due to limits of words, all can’t be explained here, but this much content will hopefully guide you well accomplishing your business goals.
Instagram just no more remains a photo sharing platform. It has now become much more than it. Instagram is believed to be one of the most powerful social media platforms of today’s time. It consists of over 1 billion daily active users worldwide. People love it because of its different features and extraordinary attributes. Instagram got launched in the year 2010. Now it’s not almost have been a decade of Instagram’s birth, but people’s acceptance of it’s been marvelous. Now, as we have entered in the year 2019, so, there are some small or big changes going to take place on the Instagram plot. And especially it would affect the Instagram marketing strategies. So we have to get prepared for all this in advance.
It is not like that all the things remain the same on Instagram for the time it got launched. Changes always take place over Instagram with time but 2019 seems like the biggest game-changer in the Instagram landscape. In this article, we are going to explore some of the latest Instagram trends of 2019. So, let’s start!
Videos would suppress the craze of Insta photos:
It is like a big irony that Instagram which always got popularity and fame for its photo-sharing aspects after some time became famous for its video attributes. As per the evidence of 2018, users of Instagram become more fond of videos that get shared on the platform.
According to which, 2019 maybe like a complete transformation for Instagram marketing traits. So, it’s high time that social media marketers start looking for sources to advertise and promote their products more in video form. Instagram stories and IGTV features of Instagram are best to use more in the year 2019.
Instagram might be getting bombarded with the use of various emojis:
According to studies, emojis got extremely used in the Instagram posts of the year 2018. That’s why you can guesswork that how would be the scenario of Instagram in terms of emojis in 2019. Most of the Instagram posts of the year 2018 used emojis like sad faces with tears, joyful faces, and many more. So, this year all the predictions, saying that this trend is about to go on another level.
Posts shared on the weekends would get more exposure:
Last but not least, as per the calculations, it is found that Instagram posts that will get live on weekends got more publicity and engage in comparison to other posts. Thanks for weekend leisure time!!!
These are some of the latest Instagram marketing trends of the year 2019. Must follow them to get amazing benefits for your business.
You may have already heard that Facebook ads give a better platform to small business marketers. Facebook is a highly populated social media, which gives the perfect opportunity for companies to advertise their brand products. While comparing to any other marketing platform, you could be able to start an effective marketing campaign within a limited budget.
Why Facebook advertising is effective for small business?
There are many marketing channels present in the market. However, you need to spend more on such channels to get better results otherwise you wouldn’t be able to gain anything. While you can create Facebook in your budget and using Facebook ad manager, you can enhance your strategy to target new audiences on your business site.
To broadcast your advertisements on different websites, you would have to invest more and more. While based on regionality and languages, they have their own preferences. Since Facebook has audiences from all over the world, you would get better reach for your ads. While you can make use of Facebook ad manager tools to narrow-cast your ad campaign. It would help you to target those people who are interested in your brand products. Based on the language, age, location, interest etc, you can target your customers using Facebook pixel. As it would help you to get a selective audience for your effective ad campaign on Facebook.
Additional Targeting opportunities
You might get amazed to know that Facebook has another feature for targeting your customers. As you can make use of Facebook custom audiences to send ads to people on your email list. You can make use of this automation to target your potential audiences on Facebook. That would help you to get a better conversion rate for your business.
Analyse your performance
In the market, you need an effective platform for your ad campaign. While on Facebook, you can analyse the performance of your ads. It would make you improve, as you can enhance the quality of your ads to get better results. While Facebook a variety of metrics to enhance the effectiveness of your ads. As you would gain more reach, you would be able to gain traffic to your site – cost per action, effective ad campaign within a limited budget, Click through rate – get more audience for your ads.
With analytics tools of Facebook ad manager, it became quite easier to analyse the performance of ads. As it would be easier for small business companies to create effective ad campaigns on Facebook.
Instagram has become one of the fastest growing social media platforms with over 1 billion monthly active users. That’s quite a big number! Business marketers prefer Instagram the most for marketing their brand and services. Because they know the powerful impact Instagram causes over people all across the world. However, these days managing social media has become quite time-taking. Handling Instagram business account has also become like a job around the clock.
That’s why we have Instagram automation toolsto help us and make our work quite easy breezy. Automation tools like GramboradAi handle our Instagram account in a completely organic way. It works like your assistant and does all the primary works for example following, commenting, liking, and unfollowing other Instagram accounts. It can save your chunk of time. Isn’t it?
Once you decide with what bot you really need then you have to just enter some of the basic details like gender, location, age, and keywords to target accounts of your choice and all rest will be done by the bot. Now when you are familiar with the working of Instagram automation bots then you may wonder why you actually need them. To know that please continue reading below-mentioned points.
Can saves you a lot of time
As we know Instagram is a big world itself. Posting, commenting, liking, and following manually sometimes become quite hectic for us to do on the regular basis and also kills a lot of time. Whereas Instagram bots can save you a lot of time by simply doing all these things in their own way.
Tracks follower’s profiles with much ease
Remaining online around the clock is not possible for everyone to like and comment on our followers Instagram activities. Here Instagram automation bots play a major role as an auto-liker. It works in a completely same way as you prescribed it. Bots are a completely programmed version of robots. So, they work in a way you want them to do.
Boost the engagement of the users
Following is not enough when it comes to enhancing the engagement of your Instagram account. You have to keep track of your follower’s every post for making them feel connected with you. Otherwise, all of your Instagram endeavors can get wasted. The Instagram bot can interact and help you to become more engaged with your followers.
These are the top three reasons why you should use Instagram automation bots. Instagram automation bots can really help you grab more followers as well as build unshakeable trust among them.
The Instagram direct messaging feature was launched in the December month of the year 2012. It was a memorable event when Instagram founder, Kevin Systrom, launched an Instagram direct messaging feature in a press conference event held at New York. It was exciting news which people got to hear about their favorite photo-sharing platform. Because it was time Instagram explored to one-to-one messaging feature other than just being a photo sharing social media platform.
There are tons of benefits one can enjoy by making use of an Instagram cool direct messaging feature. You can send photos, hashtag pages, profiles, and many more from your feed via Instagram direct messaging feature to your potential followers. You can also create a group of maximum 15 people over the Instagram DM tool. There are lots more you can get by using an Instagram direct message. To know more about it give a look at below-mentioned points.
Effective photo sharing
This is one of the best benefits ones can get by making use of Instagram direct messaging. As we all know, Instagram is basically all about photo-sharing. Earlier it was nice and all sorted when it comes to photo-sharing but now due to the presence of Instagram direct messaging, it becomes even more effective. While having conversations through DM, people used to tag different photos in the comments along with their username. Many people use this tactic to get people’s attention easily to their photographs.
Send locations, profiles, and hashtag pages with ease
It is a fact that the sharing of profiles and hashtag pages have become more convenient with the existence of Instagram direct messaging. Earlier, people have to send the screenshots and links of the Instagram accounts which they think their friends love to follow. But now you can do all these things just by clicking at the curved arrow icon of the Instagram direct message.
If suppose, you are looking for a post under some particular hashtag then you can easily send that page by clicking at the curved arrow in the top right corner of the screen. In case of a profile, you have to simply tap at the three-dot symbol in the top right corner of that profile page and then can easily share the profile with your followers.
Can make a group of up to 15 people
This feature of Instagram helps you to target your potential followers simultaneously. You can share your Instagram posts, photos, and anything with a maximum of up to 15 individuals at once. This helps you to build a strong bond with your followers and also reveals your more genuine side in front of your followers.
These are the top three reasons why you should make use of the Instagram direct messaging feature. It is an awesome opportunity to make a solid and unshakeable relation with your followers.